Interview with Airbus Helicopters: Strategy, Technology, and Supply Chains with William Sampson for Vendors

As one of the largest players in the military rotorcraft sector, Airbus Helicopter needs to ensure it delivers the most efficient products possible to maintain its market position. This is only possible through a clear market and supplier strategy. We had the privilege of interviewing Airbus’ Head of Marketing and Sales Development, William Sampson, who shared insights into Airbus’ strategy and supplier relationships in the rotorcraft sector.

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